Don’t Quit Your Day Job

Kat

Corey Sleap

December 27, 2013

The majority of the women we meet and teach at The Blogcademy are just starting their blogs or businesses and most of them simultaneously hold down a full or part time job. Most of them tell us that their ultimate goal is to quit these jobs so they can focus on working for themselves. While we encourage them to do that when they’re ready, we’re also keen to share with them the huge benefits of working a day job while pursuing their dreams.

How to Create Blog Content That Goes Viral

Kat

Betsey Johnson

December 20, 2013

Don’t Wait to Start on Those New Year’s Resolutions – Take Action Now!

Kat

Liron Erel

December 17, 2013

I rarely set New Year's resolutions, and if I do they're usually just intentions to do certain things better or more productively. Statistically speaking New Year's resolutions usually fail anyway so why set yourself up for a fall like that?! But I am a bit believer in goal setting. Goals focus the mind and give you something concrete to aim for so you're not just flailing around and making it all up as you go along (well, for some of the time). However instead of waiting until January 1st to start that new project, I'd like to encourage you to start working on it right now. Here's why:

How to Take a Great ‘About Me’ Photo

Kat

December 13, 2013

Overcoming Nerves

Kat

Corey Sleap

December 10, 2013

You Are Good Enough

Kat

Joanna Brown

December 6, 2013

Ten Ways To Get Over Blogger’s Block

Kat

COREY SLEAP

December 3, 2013

I probably get the dreaded blogger's block at least once a month. I sit there, staring at my screen, hoping a brilliant idea will just magically hit me. It rarely does of course, but I do have a number of things I do which help me to wriggle through it.

Business Bites: Do You Take a Break Over the Holidays?

Kat

November 29, 2013

How Do You Know If Your Business Idea is a Good One?

Kat

Janneke Storm

November 26, 2013

Business Bites: Get Over It and Get It Done

Kat

Lakshal Perera

November 22, 2013

Late one night this week, as I was battling the jet lag and working on blog posts way past 3am, I was simultaneously having an email conversation with Paul Jarvis: web designer, writer and all round awesome dude, If you haven't obsessed over Paul's work yet by the way, where have you been?

The Secret of Success

Kat

Shell De Mar

November 19, 2013

I kinda hate it when people ask me what I do for a living. It's not that I'm embarrassed, but when you reply with "I'm a blogger", it's usually followed by a million other questions like "Is that like Facebook?", "What's a blog?" and "How do you make money?" Another round of questions that I seem to get asked a lot are about how I became successful and profitable at something so many others try, and fail, to do. Like I have a secret that others haven't quite figured out yet or something. People always want to know if there was one defining moment or a turning point that took my blog from a small hobby on the side to what it is today... but I'm sorry to report that the answer is always no.

Business Bites: What Goal Would You Set Yourself If You Knew You Couldn’t Fail?

Kat

November 15, 2013

With my adventures down under soon drawing to a close, this week I've really started to think about my goals and plans for 2014. While, yes, it may be a little intimating to ponder a whole new set of tasks and things that need to be achieved, it is one of my favourite things to do. Someone in our Auckland workshop this week asked me why it was important to set yourself goals and commented that she was scared to do so in case she didn't achieve them. I told her what I'm telling you now.

How Often Should I Be Blogging?

Kat

Eliza Claire

November 12, 2013

Well firstly, congratulations. It's going to be a super exciting time for you. If you want to keep blogging you're going to need to have a plan because I imagine you're going to have your hands full! A blog is like a baby in itself. It needs regular love and attention or it won't continue to grow. So, yes, if you want to keep the blog going in some capacity, you need to be posting regularly. The most important thing is to find schedule that works for you.

Business Bites: On The Road Again

Kat

November 8, 2013

Hello from Auckland! Our alarms went off at 5am this morning and we were back on the road, heading to New Zealand for our third class on this Antipodean adventure. Although Gala, Shauna and I have been having an absolutely fantastic time down under, it really has been all go go go. We've been pretty un-Rock n Roll and spent most of our down time in our PJs, laying about in whatever hotel or apartment we happen to be hauled up in.

What’s Your USP?

Lisa Devlin

Millie Benbow

November 5, 2013

These days it seems that branding is the hot topic within the wedding industry, especially for photographers. We certainly discuss it quite a lot at Photography Farm and we are very lucky to have photographer's brand expert Melissa Love join us to share her expertise. When I first started shooting weddings, brand simply wasn't an issue. It was enough to take good photographs and make sure that you were found in the right places. However there has never been more wedding photographers competing against each other for potential business, so of course branding can be one of the elements that can help us to stand out.

Business Bites: Perfect Hotels, Blogger Mansions and Snorkelling on the Great Barrier Reef!

Kat

Janneke Storm

November 1, 2013

So usually I open these Business Bites posts with some kind of work-related lesson that I've uncovered over the past seven days... but when you're having so much fun exploring the Queensland coast there's no time for nonsense like that!

Seven Tips for Advertising Overachievers

Kat

Shell De Mar

October 29, 2013

This might be a topic that I've written about a few times before, but it's still one of the things I get asked about most. When small business owners are looking to get exposure on wedding blogs, they always want to know how to maximise their chances of a successful campaign. So today, I've pulled together seven new little tricks that I've seen work for a lot of my advertisers recently. Enjoy!

Business Bites: Three Ways to Prepare for Time Away From Your Business

Kat

October 25, 2013

I used to make so many excuses for not travelling. "Oh I like being at home", "I've just got too much work to do" and "I hate airports" were my favourite justifications. And then The Blogcademy came crashing into my life avoiding travelling just was not an option! Now, I literally can't get enough. I love love love experiences new places and meeting new people. I'm even starting to weirdly enjoy airports.

I Don’t Care About Blog Comments… and You Shouldn’t Either

Kat

Shell De Mar

October 22, 2013

OK so that's not strictly true. I love to get feedback from my readers and it's awesome to see so many encouraging words after I've published something. However recently there's been a massive shift in how people interact with and read blogs and, for the most part, these factors mean that across the board blog comments are going down. If you think of your comments as some kind of indicator to the success of an article, then this sudden lack of validation can be incredibly discouraging.

Business Bites: Ideas are Pointless

Kat

October 18, 2013

Can I let you in on a secret? Ideas are pointless. How many people do you know that have 'brilliant new ideas' all the time but never actually do anything with them? How many people have you heard say "well, if I did that, I'd do it sooo much better". How many Pinterest boards do we see full of amazing recipe ideas people will never cook or home décor ideas they'll never implement?