April 17, 2012
As an emerging photography business it can be hard to spot the times when you'd be better off saying no to potential jobs. It’s amazing some of the offers than can come your way so how do you gauge the times when it's not in your best interests to take something on?Read more...
March 9, 2012
So you want to be a wedding photographer but what is the best way to get started? Second shooting for an already successful photographer is one of the best ways to fast track you in the right direction. You can see how someone else does it, learn on your feet and make industry contacts. But how do you get the gig in the first place and how can you make the best of the opportunity for both you and the main photographer?Read more...
February 17, 2012
Perhaps one of the biggest issues that those of us who are self employed and supplying a service rather than selling a specific product, struggle with is How Much to Charge? It can be very difficult to put a value on your time and skills and of course a lot of areas in the wedding industry are over saturated with keen part timers and hobbyists. How do you find your place in the market and still make a decent wage?Read more...
January 6, 2012
These days it seems that everyone and anyone is setting up in business and despite a recession, the wedding industry is experiencing a boom. Historically, glamorous escapist activities like going to see Hollywood movies or musical theatre peak in tough times. Perhaps weddings are our new glamour fix and chance for everyone involved to dress up and forget any money woes. For the enterprising and creative amongst us, this is exciting times. With the Digital Revolution and onslaught of Social Media, it has never been easier to promote your new or existing business. The entire planet is at your fingertips via your computer/phone/tablet, there is a potential global marketplace for your product or service. Most likely precipitated by having minimal or non-existent marketing budgets, suddenly the small businesses are leading the way in viral marketing. Big companies have noticed and are now employing the same techniques, backing up their traditional ad campaigns with social media. In 2007 Cadbury released their TV ad for Dairy Milk featuring a gorilla playing the drums. It was very quickly uploaded to YouTube and the link shared by hundreds of thousands of Facebook users who also set up fan pages for the ad. Cadbury then joined Facebook and now has pages for several of its products.Read more...