Over the past few years I’ve heard hundreds of stories from brides about searching for their dream wedding dress. Some have been fantastic experiences, others not so, but the resounding overall message was that finally finding ‘the one’ was an amazing feeling.

One of the names that seems to pop up again and again with the American brides that I interview is David’s Bridal… and today I have some good news – they’re coming to the UK!

With over 300 stores all over the United States, Canada and Puerto Rico, America’s largest bridal retailer is finally opening it’s doors to UK customers. Boasting 11,000 square metres of bridal heaven, including wedding gowns; bridesmaid, mother of the bride and special occasion dresses; handbags; shoes and jewellery, the brand spanking new branch of David’s Bridal is opening in Westfield, Stratford City on October 3rd.

Sure to be a go-to destination for any discerning London bride, they are throwing a massive party to celebrate… and you are all invited! Festivities throughout the day will include a fashion show, an official ribbon cutting by the mayor of Newham and an after party with live music, wine and canapés galore! They’ll even be a raffle where you can win some amazing prizes including an all inclusive 7 night stay at Rendezvous in St Lucia and jewellery from Ernest Jones.

But that’s not all, the first 500 of you through the door will each receive a goodie bag fit to bursting with free gifts and discount codes from other participating Westfield retailers.

Finally, all brides who attend the grand opening will receive a bonus £50 discount card as well as a further 10% off anything they purchase in store, redeemable on their entire range of bridal gowns including their exclusive White by Vera Wang collection.

I wrote an article last year about how to get the best out of a bridal shop, so why not check it out, put 3rd October in your diary and prepare to get your shop on!